Syndication: A Proven Model

In 1987, the crash of the stock market - combined with music’s migration from the AM to the FM dial - forced AM radio to embrace a new entrepreneurial solution: Syndicated Programming.

It started with the syndication of Rush Limbaugh, who helped to save the AM dial and went on to make the case for all the syndication that has followed since then. Radio station owners, operators, shareholders and lenders alike now recognize the role and value of Syndicated Programming.

The key benefits of syndication are:

• better quality content
• enhanced ratings
• stronger listener relationships
• increased revenues
• lower costs

As a result, Syndicated Programming has come to dominate the airwaves on most AM stations, and many FM stations as well. Because syndication works on the principle of airtime barter and success fees, entrepreneurialism is properly rewarded. And bringing in syndicated shows frees up vital cash and resources for local stations to reinvest those dollars in local programming in other dayparts, hardens advertising rates on local inventory and drives up station profitability.

Syndication is living proof that outsourcing to best-in-breed talent delivers results you can’t afford or achieve in-house. Syndicated Radio Asset Management simply takes the same model and widens the talent pool to other fields and functions.