Our Management Team

The Syndicated Radio Asset Management Company is led by a cross-functional Working Group, which includes:

• The most successful entrepreneur in syndicated talk radio
• Legendary multi award-winning programmers
• The industry’s top tier radio sales executives
• Leading legal minds whose key skill sets are in the radio sector
• A leading media broker

This structure gives clients direct access to industry leaders working in concert, while individual Working Group members are also responsible for managing a “deep bench” of specialist, managerial talent in their respective fields.

Click on the pictures below for individual career history and achievements.

Jonathan Obermeister, Managing Partner, Change Agency
Expertise: Change Management, Marketing and HR

Jonathan Obermeister has a rare combination of generalist consulting experience and specialist in radio expertise. He is the founder and managing partner of Change Agency, an international consulting firm whose clients include Microsoft, 3M, Visa, Nestle, Shell and Monster.com. Previously as Group Development Director of the BBDO Group in the UK, Obermeister was responsible for developing business, relationships and skills across 14 marketing companies with 1,500 staff, as well as running their strategic consultancy Brand Futures. In 1999, he joined the world’s first commercial digital radio network operator Digital One as the start-up’s Marketing & Commercial Director, leaving 3 years later to set up his own business. Over the last 15 years he has consulted to a wide range of media companies across both analogue and digital platforms - including BBC Worldwide, cable giant NTL, digital TV operator ONdigital, Associated Newspapers and Europe’s leading news organization ITN. His achievements in radio include the creation of the UK’s first 24 hr news radio service News Direct, re-launching AM talk in London and transforming the UK’s biggest commercial station Classic FM. In the last 6 months, Obermeister has been working with the UK media regulator Ofcom on changes to radio regulation, and also sits on their Digital Media Literacy Working Group, charged with getting the nation to embrace digital technology.