Our Management Team

The Syndicated Radio Asset Management Company is led by a cross-functional Working Group, which includes:

• The most successful entrepreneur in syndicated talk radio
• Legendary multi award-winning programmers
• The industry’s top tier radio sales executives
• Leading legal minds whose key skill sets are in the radio sector
• A leading media broker

This structure gives clients direct access to industry leaders working in concert, while individual Working Group members are also responsible for managing a “deep bench” of specialist, managerial talent in their respective fields.

Click on the pictures below for individual career history and achievements.

Bill Crawford, President of the National Advertisement Company, Inc
Expertise: Advertising and Sales, Asset Valuation

Under Bill Crawford’s leadership, National Advertisement Company is now America’s largest new business development representative firm to the National Network Radio Advertising Market Place. NAC was designed to “bypass” the static pool of national network radio buyers in the $1.1 billion “Institutional Marketplace”.  NAC’s approach was to “fish in a different pond” of media buyers, targeting companies grossing between $5 million and $100 million per year. These companies need strong returns on their advertising investments.  NAC is focused on delivering these returns. NAC’s use of its “Ad Lab” division (where copy and ad voice reads are tested and results studied) combined with the use of spoken word programming, have delivered two to three times the R.O.I. results for advertisers than the traditional "order taker" method employed by air time buyers on behalf of clients.  NAC’s success over the past five years has had a powerful impact on its network customers, in driving up both rate and sell out percentage.  “New business development is a lost art form,” says Crawford.  “Our definition of success is renewals, which equals happy advertisers and profitable programming partners, we are proud NAC has accomplished both”.