Introducing Syndicated Asset Management:
The Next Phase in Radio Syndication
PHASE II: SYNDICATED MANAGEMENT
The First
Phase of Modern Syndication Began in 1987 with the Successful Syndication of Rush Limbaugh. "Phase II" is the Syndication of Managerial Talent which will Bring Equal or Greater Benefits to Radio than those Proven by the Syndication of On-Air Talent.
Over the last two decades, Syndicated Programming has transformed the radio industry. Providing stations with higher quality shows that deliver more listeners and more revenue at much lower cost.
Syndicated Radio Asset Management is the natural next phase in syndication – applying the same syndication principles to management talent as to creative talent.
Syndicated Radio Asset Management enables radio CEOs and Executive Teams to outsource part or all of their asset management to an expert taskforce whose job it is to nurse those assets to long-term health and profitability.
The Syndicated Radio Asset Management Company is the brainchild of a cross-functional coalition of some of the USA’s most successful and respected radio professionals and entrepreneurs. Our services include stabilization, optimization, asset (re)valuation, performance turnaround, restructuring and (where appropriate) disposal.
The commercial upside for our clients and ourselves is significant. We believe in maintaining radio’s unique role in the marketplace for ideas, information and entertainment. We believe in fighting to preserve radio’s rightful place alongside other media in a convergent, multi-platform world. And we believe in developing a dynamic and diverse radio ecology where national and local, niche and mainstream can thrive side by side.
We anticipate that Syndicated Radio Asset Management will revolutionize radio over next 5 years, just as Syndicated Programming has done over the last 20. At a time when the nation’s radio industry is facing unprecedented threats to its survival, Syndicated Radio Asset Management will be the key to radio’s sustainability and long term revitalization.
